Safety
Improve delivery safety and reduce road risk for brewery and hospitality drivers.
Data
Provide local authorities with data-led evidence to inform kerbside and freight policy.
Decarbonisation
Support Vision Zero and Net Zero goals through reduced congestion and emissions.
Scalability
Establish replicable frameworks for other freight and logistics sectors.
The Purpose
Every day, brewery vehicles are forced to make deliveries where no safe or legal loading provision exists.
The Safe Stops campaign aims to identify and prioritise hazardous or non-compliant delivery locations and work with local authorities to deploy digitally managed, legally compliant delivery zones — ‘Safe Stops’ — enabled by the Kerb platform. Each Safe Stop provides operators with bookable access and supports safer, more sustainable logistics operations.
Safer Kerbs. Safer Deliveries. Safer Streets.
John Crosk, Chairman of the Brewery Logistics Group -
“This campaign is about making every delivery safe, legal, and efficient. Our members know the streets better than anyone — they can help councils identify where danger and non-compliance occur, and how digital tools can fix it.”